Tag Archives: Erborinato Sancarlone Caffé

Getting Fancy

Bio-Revival's "Burst Active" fruit pearls. bio-revival.com

Bio-Revival’s “Burst Active” fruit pearls.

The words “fancy food” make my heart swell, for better or worse. In 1970, “fancy food” is what we called it when my father got a gift basket from his boss full of special jams and cheeses that weren’t Kraft Singles and chocolates that were not from Hershey. That basket thrilled me. (The cheeses were still processed ones, but it was 1970 and for them not to have been, we would have had to be Italian-American or a different income level.) The words artisanal and upscale, and that strange new term “noms,” had not yet been applied to food, but I would get a feeling of world-shaking satisfaction whenever I’d go to the Jewish “appetizing” store on Avenue J, where there were preternaturally bright dried fruits and smoked fish that magically smelled delightful, not offputting. Hence “fancy,” special. We seldom could buy anything there, but seeing it was enough. So it was with a sense of being in a childhood paradise that I found myself at the Summer Fancy Food Show last week, the national trade show for the Specialty Food Association, the 64-year-old association of producers and purveyors who sell “high perceived value” food to the American market. Continue reading